Private label
Build your brand, not someone else's.
Sell under the Purest name, put your name on it with Powered by Purest, or take it all the way to your own brand on every tank. Same systems and support either way.
Three options
Choose how much of the brand is yours.
Purest brand
Sell under the Purest name
Install Purest-branded systems and lean on an established name from day one. Fastest start, nothing to design.
Co-branded
Your name, powered by Purest
Your company name on the system label, proposals and the homeowner portal, with a Powered by Purest seal.
Private label
Your own brand on everything
Your brand on the tanks, controller faceplate, packaging, proposals and service plan. Minimum volumes apply.
Private label minimum volumes and setup costs are set on the territory call. Figures are not final.
What carries your brand
Everything the homeowner sees.
The hardware
Tank wraps, the controller faceplate, brine tank lid and the tag on the reverse osmosis faucet.
The paperwork
Water test reports, proposals, financing summaries and install certificates carry your name.
The homeowner portal
Customers log in to your brand to see their system, filter dates and service plan.
Service plan billing
Monthly plan charges and reminders go out under your company name.
Marketing
Ads in your ZIPs run under your brand, with your reviews and your phone number.
Van and yard signs
Print-ready wrap and sign files sized for common service vans.
How branding works
From logo to branded stock.
Pick your option
Choose Purest brand, co-branded or private label. You can change it until you sign.
Brand kit review
Send your logo and colors. We check they print well on tanks and hold up in small sizes.
Proofs
You approve proofs of the wraps, faceplate, proposal and portal before anything is produced.
Branded stock
Your first systems ship with your branding. Reorders keep it automatically.
Founding dealers pick their territory first.
The first cohort is small on purpose. Founding dealers get first choice of ZIPs, founding pricing on the lineup, and a direct line to the team building the program.
Claim your ZIPs