For water treatment dealers
You know how to sell water. Sell better systems.
You already have the crew, the customers and the process. What you need is equipment you are proud to put in a home. Purest gives you a full lineup at dealer pricing, a 10-year warranty to sell against, and the option to put your own name on every tank.
The lineup
A system for every reading you pull at the sink.
Pick a system to see what it is for and the test result that points to it.
Purest HydroFlo
A two-tank hybrid that filters and softens every tap in the house. It is the system the in-home presentation leads with when the test shows both hardness and city treatment chemicals, which covers most homes in the launch territories.
- Type
- Filter + softener
- Coverage
- Whole home
- Position
- Flagship
- Warranty
- 10 years
What changes
Switch the parts that hold you back.
Today
- A lineup someone else controls
- Gaps when a test shows iron or sulfur
- A warranty you cannot sell against
- Someone else's name on your installs
With Purest
- A full lineup at dealer pricing
- A system for every kitchen-sink reading
- A 10-year warranty on every system
- Your brand on the tank with private label
Dealer terms
What backs every system you buy.
Founding dealer pricing
Locked in for founding dealers across the full lineup.
10 years, every system
Something real for your salesmen to close on.
One dealer per ZIP
No other Purest dealer selling next door.
Yours, ours or both
Purest, co-branded or private label.
Watch first
Hear it from us.
The founders walk through the Purest Dealer Group: how appointments reach your calendar, how branding works and who this is for.
Also included
Use as much of the program as helps.
What does dealer pricing look like?
Founding dealer pricing is covered on the intro call once we know your territory and volume.
Can I put my own name on the equipment?
Yes. Private label puts your brand on the tanks and proposals.
Is my territory protected from other Purest dealers?
Yes. One dealer per ZIP. You see which ZIPs are open when you apply.
Founding dealers pick their territory first.
The first cohort is small on purpose. Founding dealers get first choice of ZIPs, founding pricing on the lineup, and a direct line to the team building the program.
Claim your ZIPs