The lineup
A flagship hybrid, dedicated softening and filtration, well water treatment and reverse osmosis. Every system carries a 10-year warranty.
In detail
A two-tank hybrid that filters and softens every tap in the house. It is the system the in-home presentation leads with when the test shows both hardness and city treatment chemicals, which covers most homes in the launch territories.
A single-tank whole-house filter for homes where the concern is chlorine, taste and odor rather than hardness. Every faucet and shower gets filtered water.
A softener with a brine tank for homes where hardness is the problem: scale on fixtures, spots on dishes, dry skin, and appliances that wear out early.
Four filter housings on a stainless manifold: whole-home filtration plus salt-free scale conditioning, with no power required. The answer for homeowners who want scale control without salt or a brine tank.
Under-sink reverse osmosis with its own faucet, for the taste and drinking water concerns that start most appointments. A tankless model is also available.
Test guide
| Test reading | Water source | Recommend |
|---|---|---|
| Hardness and chlorine both present | City water | Purest HydroFlo |
| Hardness above 7 gpg | City or well | PurestShield |
| Chlorine or chloramine, taste or odor | City water | Purest Flow X1 |
| Scale concerns, homeowner wants no salt | City water | Purest Powerless Filter |
| TDS above 300 ppm, drinking water taste | City or well | Purest RO |
Thresholds are draft and need sign-off from the Purest team.
The first cohort is small on purpose. Founding dealers get first choice of ZIPs, founding pricing on the lineup, and a direct line to the team building the program.
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