For first-time owners
Start a water company without guessing.
No industry background needed. You get a full training program, a proven in-home presentation, a lineup homeowners say yes to, booked appointments and the software to run it. You bring the drive and a protected territory to work.
You do not need to know water, sales or marketing. You get all of it: the training, the platform, the appointments and the systems.
Training
We teach you the whole business, from the water up.
Three tracks: one for you as the owner, one for your salesmen, one for your technicians. Water chemistry, testing at the sink, the in-home presentation, installs, service and running the numbers. Every new hire goes through the same path, and your backoffice shows who is ready.
Running a water company
- Setting up your backoffice: calendar, pipeline, team
- Hiring and onboarding salesmen and technicians
- Reading your numbers: close rate, ticket, plan attach
- Standard operating procedures for every department
The in-home presentation
- Water basics: hardness, TDS, chlorine and chloramine, well water
- Testing at the kitchen sink, in front of the homeowner
- Running the tablet presentation from greeting to signature
- Financing, monthly payments and handling objections
Installation and service
- Sizing each system from the test and the household
- Installing HydroFlo, PurestShield, Flow X1, Powerless Filter and RO
- Start-up, retest and walking the homeowner through it
- Filter changes, service visits and plan renewals
The backoffice
Your company runs on this from the first day.
Pipeline, calendar, dispatch, your team, commissions, inventory and finances in one login. You are not piecing together spreadsheets and group texts. Click around below: this is a working slice with sample data.
Good morning, Jordan
Here is your company at a glance
- Alexis Park closed HydroFlo + RO for the Aguirre home12 min ago
- Marcus Webb arrived at the Stroud install38 min ago
- New water test booked in 92660 by the Purest team1 hr ago
- Commission of $662 approved for Alexis Park2 hr ago
Leads and appointments
Homeowners booked into your calendar. Not a list to chase.
Our campaigns run only in the ZIPs reserved to you. Our team answers, asks about the home's water and concerns, books the visit and reminds the homeowner the day before. You show up and run the test.
Ads run only where you are the dealer.
Water source, concerns, who will be home.
With the notes attached.
The day before, so you never drive to an empty house.
The systems
A lineup homeowners say yes to.
You learn each system in training, and the water test tells you which one to recommend. Every system carries a 10-year warranty.
Purest HydroFlo
Purest Flow X1
PurestShield
Purest Powerless Filter
Purest ROYour first 90 days
From signed to running appointments.
The order founding dealers go through, together, as one cohort.
- Weeks 1 to 2Training
Water chemistry, testing and the product. Your backoffice is set up and your ZIPs are reserved.
- Weeks 3 to 4The presentation
Learn the in-home presentation and practise it until you can run it cold.
- Month 2First appointments
Booked water tests start landing in your calendar. Ride-alongs and call reviews with our team.
- Month 3Build the team
Hire your first salesman or technician and put them through the same tracks.
Watch first
Hear it from us.
The founders walk through the Purest Dealer Group: how appointments reach your calendar, how branding works and who this is for.
What changes
Where you start, and where this takes you.
Today
- Not sure what to sell or how
- No idea where customers come from
- Building systems from scratch
- Figuring it out alone
With Purest
- A lineup and a presentation that are ready
- Appointments booked into your calendar
- A backoffice set up on day one
- A cohort and a team that has done it
Do I need experience in water treatment?
No. The training program starts from the basics. What you need is time to put in, a territory you want to work and the willingness to run appointments yourself at first.
Who does the installs?
Install requirements vary by state. During onboarding we go through what your state requires and how to cover installs in your territory.
How do I get customers at the start?
Booked water tests from our team, in your protected ZIPs, from the first month.
Founding dealers pick their territory first.
The first cohort is small on purpose. Founding dealers get first choice of ZIPs, founding pricing on the lineup, and a direct line to the team building the program.
Claim your ZIPs